McDonald's Latest Discontinuation Is No Joke

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What's the proverb? You cheated me once. I'm sorry. Many of us can't believe McDonald's big news about retiring the McRib.

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Mickey D's announced the McRib's "Farewell Tour" this week. The item will return nationwide on October 31 for the last time. Fans doubted this news immediately.

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The Golden Arches' latest attempt to capitalise on nostalgia and manufactured scarcity feels more like a Groundhog Day scenario than an Earth-shattering announcement because the chain has "said goodbye" to the seasonal item several times before.

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The McRib, introduced in 1980 and discontinued four years later, became a fast-food icon. In 2005, Mickey D's announced the first McRib Farewell Tour, saying the sandwich could return if fans demanded it. One year later, Farewell Tour II began. Tease!

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"There was such a huge show of support for the McRib last year that we decided to bring it back," McDonald's regional marketing director Jerome Elenez said of the 2006 shady move.

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A 2007 McRib Farewell Tour! McDonald's reintroduced the boneless BBQ pork sandwich in 2010 and 2011 with a new marketing strategy based on its rich history.

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McDonald's fall menu has featured the McRib for three years. This latest visit feels like another.

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McDonald's seems to doubt the McRib's demise. Mickey D's allowed some flexibility after announcing the Farewell Tour 2022.

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